Jan
6
Ok, here it is again, everyone is talking about it, all newbies
are told or have read at some point of time about it. Write
articles and publish them to article directories with free
reprint rights.
Yes it does work, it has worked me miracles. I started my
interior design website in September 05 and by mid October 05 it
was ranking in top 10 at MSN search engine.
Google rewarded it by a Pagerank 4, all because of the art of
writing and publishing articles. Today I am going to show you
how ...Read the rest of this entry »
Jan
3
KICK-STARTING BODY COPY
Several correspondents to our newsletter, AdBriefing, say that
they are having trouble writing body copy for ads. Their problem
seems to be the age-old one of how to kick things off ' how to
make a start. Can I help? Of course, I can.
When you have been writing copy as long as I have, you will come
to understand that there is an unwritten formula for writing
copy. While I shudder at the thought of formulae in advertising
(since advertising is still a matter of doing what ...Read the rest of this entry »
Jan
2
/p>
When the time has come to start sending hits to your website
the first thing you will wish to do is submit it to the main
directories like Yahoo, DMOZ, Zeal and the smaller niche
directories which relate to your industry. You have a choice of
submitting your site yourself manually or alternately using a
paid submission resource instead. Once you are completed with
the submissions you have the option of using PPC advertising
such as Overture or perhaps the Google adwords program. If you
are ...Read the rest of this entry »
Dec
26
Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive
promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. ...Read the rest of this entry »
Dec
25
A newsletter has been a great avenue for marketing a business. However, it should not be forgotten that the main purpose of the newsletter is to provide information that is indispensable to the readers.
When you make a newsletter, why not compare it with all the other newsletters that are available in the market. This is important to see if there's something bad with your newsletter design. Take a look at your design and match it up to the other newsletters. Does the design look disorganized? ...Read the rest of this entry »
Dec
9
Graphic design is an art and for professional results you should
be utilising the skills of someone that can demonstrate relevant
experience in the field of design, advertising, typography,
print and the use of colour. Desktop publishing is not graphic
design.
It is important that your advertising materials should be well
designed to create the initial visual impact before the user
reads the information or explores the website.
As the number of companies, products and services increase, ...Read the rest of this entry »
Nov
17
When I was young, my Dad used to take me fishing. It didn't take
too many trips out on that little motor boat to learn that the
ocean is a very BIG place. Even though I knew there were
millions of fish swimming around, there was no guarantee that
we'd go home with a bucketful at the end of the day. We would
have to use a variety of bait and fishing techniques to make a
catch.
Marketing your business on the Internet is a lot like going
fishing. There are millions of potential customers ...Read the rest of this entry »
Nov
11
The most important aspect of any business is selling the product
or service. Without sales, no business can exist for very long.
All sales begin with some form of advertising. To build sales,
this advertising must be seen or heard by potential buyers, and
cause them to react to the advertising in some way. The credit
for the success, or the blame for the failure of almost all ads,
reverts back to the ad itself.
Generally, the "ad writer" wants the prospect to do one of the
following:
a) Visit ...Read the rest of this entry »
Nov
5
html>
Should You Upgrade To Microsoft
Should You Upgrade To Microsoft FrontPage
2003?
If you are a FrontPage user, you may have seen the advances made
in newer versions.
As FrontPage 2002 was a huge improvement over FrontPage 2000,
FrontPage 2003 raises the bar even higher.
If you haven't upgraded to 2003 yet, this article may spur you
to action.
Let's review a few reasons why Microsoft FrontPage 2003
rocks:
One of the most spectacular features in FrontPage 2003 is the
build in ...Read the rest of this entry »
Oct
29
Three Proven Steps to Improve Your Home Business Advertising
Response in Just 10 Days.
Newspaper advertising is a tremendous source of new business
that for so many businesses doesn't ever reach its true
potential. These 3 steps will help you change that forever!
You're about to find out the mistakes that your competitors keep
on making, and to start using techniques proven to grab your
prospect's attention and draw out responses that turn your ad
into the 'customer producer' you always knew it ...Read the rest of this entry »